- Takeover: Continue the development process started by another team, refine, and release an alpha version.
- Flexibility: Enhance the platform to support varying needs and customizations, including publisher-specific mailing lists and payment models.
- Efficiency Control: Provide users with the means to monitor status, results, and costs, thereby ensuring control over campaign effectiveness.
- Successful Handover: Completed the alpha version after taking over the project, which was initially based on Zend Framework 2.
- Campaign Management: Enabled users to manage and gather statistics on marketing campaigns, with authorization capabilities for different representatives.
- Custom Metrics System: Designed unique metric systems for different user groups.
- Automated Cost Calculation: Implemented a feature to automatically calculate marketing campaign costs based on payment models and project results.
- Expansion: Added features to support different mailing lists with specific parameters for each publisher and new payment models based on certain indicators.
- Campaign Management: Full-fledged control over advertisement campaigns, including tracking and statistics.
- Authorization Capabilities: Separate authorization for customer and executor representatives.
- Custom Performance Metrics: Tailored metrics system for various user groups.
- Automated Costing: Dynamic campaign costing depending on the payment model and project outcomes.
- Expandable Entities: Support for various mailing lists with specific parameters and flexible payment models.
Technologies and Tools
- Front End Development: React.js for front-end design.
- Back End Development: Laravel Framework